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Locol Launches ‘Yes Plz,’ an Affordable Coffee Brand

Locol Launches ‘Yes Plz,’ an Affordable Coffee Brand


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The company aims to change the perception of affordable coffee as bad coffee

Locol’s current coffee program charges $1 for a 12-ounce cup, with an additional 50 cents for milk and sugar.

The creative minds behind fast-food chain Locol, Roy Choi and Daniel Patterson, are launching their latest venture, and it involves quality coffee without a hefty price tag. The motto of the coffee company, Yes Plz, is similar to that of Locol: “Wholesomeness, deliciousness, and affordability don't have to be mutually exclusive concepts in fast food.”

The restaurant said it plans to open both coffee windows and stand-alone shops, The New York Times reported. It will also supply a restaurant and bakery in Oakland, California, and a restaurant in LA’s Watts neighborhood. You’ll be able to buy Yes Plz coffee for $8 to $9 per 12-ounce bag.

Locol’s coffee comes from Red Fox Coffee Merchants, a boutique coffee sourcing company. The coffee is then brewed by the restaurant’s kitchen staff.

Tony Konecny, the head of coffee operations at Locol, says that he wants to “shift the very nature of coffee culture” and change the perception that coffee has to be expensive to taste good.

While Konecny says some companies have focused on “this ingredient preciousness, single-origin puritanism,” he believes that good, affordable coffee should be available everywhere.

“What we know about coffee sourcing, coffee roasting, coffee brewing, coffee service — there’s really no reason why you couldn’t make the coffee at every bodega taste good,” he said.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


No Bake Woolworth Cheesecake is a classic, light and lemony dessert and will be the perfect addition to your Easter or Mother’s Day menu!

I love those recipes that we all grew up with, they are just too good to miss out on.

Woolworth’s Cheesecake

A while back, a family friend asked me if I had the recipe for Woolworth’s cheesecake. I didn’t even remember that anybody even told me they had a cheesecake, so I surely didn’t have the recipe. Anyway, that of course provoked me to launch an internet search for the recipe. Now I can’t be certain if this is the actual recipe… there are a lot of them out there, but this is the one I tried.
The first time I made it, I thought “wow… this is a LOT of dessert”… So invited some friends over and shared it with them.
I kind of regretted it afterwards…..

Well, because it was so amazing.

Now while this is called “cheesecake”… it’s really not. Not by a long shot…
I would rename it “Lemon Fluff Dessert” or “Lemon Fluff Ice Box” something, but it is really, really delicious. And for lemon lovers who are looking for light (not in calories, but in filling) dessert for a spring get-together, this is it!

No Bake Cheesecake

Which makes it perfect for a warmer weather, so you don’t have to heat up your house by turning on your oven for hours. It just sets up in the fridge. And you can even make this a day or two in advance and just let it hang out in the fridge until you are ready to serve it.

The Cheesecake Graham Crackers base

I especially like the graham cracker crust on this dessert, it is simply wonderful. Alternatives for a graham cracker crust could be a vanilla sandwich cookie crumbs crust, or vanilla wafer crust. But the graham crackers crust is so easy and it tastes great, there’s really no need to change it.

Cheesecake(Lemon Fluff) Filling

The easiest part! The ingredients in the cheesecake filling are simply cream cheese, sugar, lemon juice (this really gives it a special touch), lemon jell-o (for stability – keeps it fluffy) and evaporated milk.

While rich, it has a slightly aerated texture which is quite different from a New York cheesecake which is much denser and calls for twice as much cream cheese as this recipe!

TIP: I have made this with the chilled evaporated milk and also with heavy whipping cream. I couldn’t tell much difference in the texture or taste. Use either one you have on hand. The biggest trick is remembering to chill the can milk and that’s what led me to try it out with whipping cream.


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