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McDonald’s Announces Plans for a Rewards Program

McDonald’s Announces Plans for a Rewards Program

Rewards program is set to roll out either later this year or early 2017.

For those not lovin’ the new Starbucks Rewards program, McDonald’s is developing its own loyalty program to be implemented late this year or early next year.

At the UBS Global Consumer Conference earlier this month, McDonald’s USA president Mike Andres said, “We’re working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace,” quotes Nation’s Restaurant News.

The announcement follows the release of a McDonald’s mobile app last October, which featured a loyalty offer exclusive to beverages, but was downloaded 7.5 million times, exceeding the company’s expectations, according to Andres.

Andres says the new program would be “more robust,” and linked to consumer purchases. Program offers will likely have an expiration date, and curated offers for favorite menu items would help to bring back customers where the chain sees a “thawing off.” “If we see a thawing off, we can entice them with their favorite products to come to the restaurant,” Andres said. “That’s the future of customer relationship management. We think it can be a significant sales layer for us.”


McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

Posted!

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

Posted!

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16 of 26

McDonald's confirms creation of McPlant plant-based burger, unveils new Crispy Chicken Sandwich will debut in 2021

McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year. USA TODAY

McDonald’s could be renewing two food fights in 2021 – the meatless burger battle and the Chicken Sandwich War.

The global fast-food giant shared exclusively with USA TODAY Monday that it has developed a new plant-based platform dubbed McPlant with tests of the burger expected in some markets around the world next year.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald's also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

"McPlant is crafted exclusively for McDonald’s, by McDonald’s," Ian Borden, McDonald's international president, said at the investor meeting. "In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches."

The plant-based and chicken sandwich announcements were part of the company's new growth strategy called "Accelerating the Arches." The strategy includes a commitment to the core menu.

McDonald's also released its quarterly earnings Monday that beat analysts' projections, but shares of the Chicago company dropped more than 1.5% and closed at $213.22.

McDonald's is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods , maker of the Impossible patty .

Carl's Jr., Del Taco and many other chains also added plant-based menu items in 2019. Author Kathy Freston started a Change.org petition asking for McDonald's to add a vegan burger about seven years ago. The petition has more than 234,000 signatures.

"There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich," McDonald's said in a blog post Monday. "It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings."

Borden said some markets will test the burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

"We are excited about the opportunity because we believe we have a proven, delicious-tasting product," Borden said. "When customers are ready for it, we will be ready for them.”

Last September, McDonald's started testing a plant-based burger called the P.L.T., which stands for plant, lettuce and tomato that featured a non-meat patty crafted exclusively by McDonald’s by Beyond Meat.

A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant platform with McDonald's.

McDonald's has also had plant-based options in other countries and launched the Big Vegan TS in Germany in May 2019.

Michele Simon, executive director of the Plant Based Foods Association, previously told USA TODAY that the growth of plant-based products in restaurants and stores isn't a trend but a movement.

“Major fast-food chains are realizing that they have to respond to this growing consumer demand," Simon said. “We’re talking of a mainstreaming of this way of eating. You can’t get more mainstream than Burger King and Carl’s Jr.”

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